At the end of last summer I was asked by Fujifilm Belgium to cover a promotional event and provide images and studio packshots that could be used in the campaign to promote the Instax cameras with flyers, Point of sale, and packaging.
Of course I needed to use Fujifilm equipment for the event . I used the X-Pro1 and flashed where needed with the tiny EF-X20 flash units. One on the camera and one as wireless remote slave held by an assistant.
Although not the best conditions for the X-Pro1 and the tiny flashes, I was surprised how well it coped. Since the shoot the X-Pro1 firmware has been upgraded to make focussing easier in these types of conditions.

The idea of the event was to use the Instax Mini to shoot willing members of the public with the Fujifilm Airways flight crew. The instant photos were given to the people too. Many of course asked if we could mail the photos to them too which of course lead to the explanation that the Instax is an instant image, a one-off photo. That is the charm of it, there is no copy, no digital backup, no direct online share option. Instant photography is back ‘in’ and people in the crowd were loving rediscovering the instant photo idea.

Below are some images of the final flyers, packaging, and promotional material containing some of the images I shot.
Ikon Communications handled the layouts and production of the project, they too made these 3 ‘packshots’ of the final products.

And a few extra shots that were made and used for other parts of the campaign.

Probably one of the most familiar features of Antwerp is the pedestrian tunnel under the river Schelde that connects Antwerp city with the ‘Linkeroever’
The tunnel was started in 1931 and completed in 1933. The 572 metre long tunnel is 31.57 metres underground.

Accessed by wooden escalators or a lift that can carry 40 passengers at a time, the tunnel is part of the daily commute for many inhabitants of the city.

  • Mick - I hear water dripping?

    This is a bad place for an attack of claustrophobia.

There’s a rather old and used saying that is:  ‘thinking outside the box’  A pretty worn out saying and a bit of a cliche. However, it’s often used as a term for experimenting, being creative or seeing how far things can go, finding limits. I wanted to push myself a little so thought up a simple idea offer an alternative and fun 360 panorama presentation.  This is what I came up with as a first experiment. It took some head scratching and can be improved but the image below links to what is inside the box.

It is HTML5 only, as opposed to most of my panoramas that run comfortably in FLASH or HTML. So if your browser runs HTML5 smoothly, have a peek. Let me know what you think:)

Last week saw the launch party of the new Duvel ‘Tripel Hop Selection’ from the brewery Duvel Moortgat. I was asked to go along and record the event, as I do for a variety of other events for the brewery.
One of the requests was to shoot a portrait of Hedwig Neven, the ‘Duvel god’ brewmaster at Duvel Moortgat. I had just a couple of moments to capture the image as he had rush off to  give a speech to the invited guests at the Chinese pavilion in Brussels.

Some more images of the event can be seen on the official Duvel Facebook page

The beer? Well, It’s no secret that Duvel is just about my favourite beer yet I have to remain unbiased in my opinion.

  • Hans van Dongen - Nice meeting you Rob at the tripelhop 2014 première!!

I’ve just done a quick test of the new Lightroom release candidate. At last, Adobe have included the long awaited optimised file handling of Fujifilm’s X-Trans sensor output. I personally hadn’t had much issue with the processing of my Fujifilm RAW files but some people have complained about mosaic patterns being seen in detailed areas of processed RAW files.

To do a comparison I randomly picked one of my X-Pro1 files. Restored the image to original settings. i.e. the settings the camera produced. Then processed the image in LR4.
I then installed the 4.4RC and reprocessed the image with the exact same settings. No LR settings or correction applied at all.

The below image is a combination of the output from both LR versions. Left is LR4 , right LR4.4 RC.
Below the image is a link to the full sized version.

Yes, there is a difference. Yes, the Fujfilm RAW processing has been improved.


Thanks to Pete, I have added the same sample image that he processed in CaptureOne 7.02 and 7.1.
Phase One added the X-Trans support recently, their new 7.1 update just seems to improve software speed, the actually processing doesn’t seem to be altered at all.
The samples are zoomed in a lot, way more than we would in reality but I just wanted to see the grass roots of the mosaic details.

Actual different between LR and C1? I think it’s down to a matter of image taste now rather than fundamental processing differences.  Totally down to splitting hairs now. At least with the Lightroom update we can see those hairs now 😉

Then adding the Capture One processing too.

Full size version of the top image.

Full size version of the bottom image.