Vedett is just one of the brands of beer brewed by the famous Belgian Brewery, Duvel Moortgat. Known for the funky advertising and presence at events they hit upon a fabulous marketing stunt of building a motel inside a concrete mixer. Yes, A proper truck based concrete mixer…
I was asked by the marketing and brains department of Vedett to make an image of the inside of the ‘Vedett Motel’ I suggested not just any photo, but a full 360 degree interactive panorama of the unconventional motel room. Click on the image below to be whisked into the world of the Vedett Motel!
You’ll also see some hotspots in the panorama as you navigate around, mouse over them to read the labels. These hotspots can be used to link to any content online or stored locally. Try clicking the link on the TV monitor. The link will take you to a yet another Vedett project, a time-lapse clip that I created at the end of the 2011 summer. Shot from 2 cameras it captures the cars arriving at a drive in movie event sponsored by Vedett.
A few more shots of the Vedett Motel truck: